Privacy Policy
Last Updated: August 29, 2026
TrueJa.com (“TrueJa,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how information is collected, used and protected when you visit our website.
This Privacy Policy explains what information may be collected through TrueJa.com, how that information may be used, the technologies and third-party services we may use, and the choices available to visitors.
By using TrueJa.com, you acknowledge the practices described in this Privacy Policy.
1. About TrueJa
TrueJa.com is a Jamaican digital media website covering Jamaican news, Dancehall, music, entertainment, trending stories and related topics.
TrueJa may be accessed by visitors in Jamaica, the Caribbean, the United States, Canada, the United Kingdom, Europe and other locations around the world.
Because our website may be accessed internationally, this Privacy Policy addresses certain privacy protections and requirements that may apply to visitors in different jurisdictions, including the European Economic Area (EEA), the United Kingdom, Switzerland and California.
2. Information We May Collect
TrueJa does not require visitors to create an account simply to browse the website.
Depending on how you interact with the website, we may collect or receive certain information, including:
- IP address
- Browser type and version
- Device type and operating system
- General geographic information inferred from an IP address
- Pages visited and referring pages
- Date and time of visits
- Approximate session duration
- Information about interactions with the website
- Technical information relating to website performance and security
- Information voluntarily provided when you contact us
We do not intentionally request sensitive personal information through ordinary website browsing.
If you contact TrueJa by email, we may receive the information you choose to provide, such as your name, email address, the contents of your message and any attachments or other information you voluntarily include.
3. Automatically Collected Information
Like most websites, TrueJa may automatically receive certain technical information when you visit.
This information may include your IP address, browser type, device information, operating system, referring website, pages viewed, approximate time spent on pages and other technical information.
This information may be used to:
- Maintain and operate the website
- Understand how visitors use TrueJa
- Improve website performance and functionality
- Detect and prevent abuse, fraud and security threats
- Analyze traffic and audience trends
- Measure the effectiveness of content and advertising
- Diagnose technical problems
4. Cookies and Similar Technologies
TrueJa may use cookies, pixels, tags, local storage and similar technologies.
Cookies are small files or pieces of information stored on your device that can help websites remember information, measure activity and provide functionality.
We may use these technologies for purposes including:
- Essential website functionality
- Security and fraud prevention
- Website analytics
- Understanding how visitors interact with content
- Advertising and ad measurement
- Frequency management
- Personalization where permitted
- Improving website performance
Some cookies may be placed by TrueJa, while others may be placed by third-party service providers operating on our behalf or independently, including analytics and advertising providers.
You can control or delete cookies through your browser settings. However, disabling certain cookies may affect the functionality of parts of the website.
5. Google Analytics
TrueJa may use Google Analytics, a web analytics service provided by Google, to understand how visitors use our website.
Google Analytics may collect information such as pages visited, approximate geographic information, device and browser information, traffic sources, interactions and other usage information.
Google Analytics may use cookies and similar technologies to help measure website usage and generate statistical reports.
We use analytics information to understand audience behavior, improve our content and website, identify technical issues and make informed decisions about the development of TrueJa.
Google’s processing of information is subject to Google’s own policies and terms.
6. Microsoft Clarity
TrueJa may use Microsoft Clarity to understand how visitors interact with our website and to improve the user experience.
Clarity may collect information about interactions such as clicks, scrolling, navigation and general website behavior. Clarity may also provide session-recording and heatmap functionality that helps us understand how visitors use pages.
Microsoft states that Clarity is designed to comply with applicable privacy requirements, including GDPR and California privacy laws.
TrueJa takes reasonable steps to avoid intentionally collecting sensitive information through Clarity. Sensitive content may be masked or excluded from collection where supported by the service and our configuration.
Clarity may use cookies and similar technologies.
7. Advertising and Google AdSense
TrueJa may display advertisements through Google AdSense and/or other advertising partners.
Advertising providers may use cookies, web beacons, pixels, IP addresses, device identifiers and similar technologies to serve, measure or personalize advertisements and to perform functions such as fraud prevention, frequency management and aggregated reporting.
Third-party vendors, including Google, may place and read cookies on a user’s browser or use web beacons or IP addresses in connection with advertisements served on TrueJa.
Depending on the visitor’s location, advertising may be personalized or non-personalized and may depend on the visitor’s consent and applicable privacy requirements.
Google’s advertising technologies may process information for purposes including:
- Delivering advertisements
- Measuring advertising performance
- Preventing fraud and abuse
- Limiting advertisement frequency
- Creating or using advertising-related identifiers
- Personalizing advertisements where permitted
- Generating aggregated advertising reports
Google’s use of advertising cookies and related technologies is governed by Google’s policies and applicable consent requirements.
8. European Economic Area, United Kingdom and Switzerland
If you visit TrueJa from the European Economic Area (EEA), the United Kingdom or Switzerland, additional privacy and consent requirements may apply.
These may include requirements under:
- The European Union General Data Protection Regulation (GDPR)
- The EU ePrivacy framework
- The UK GDPR
- The UK Privacy and Electronic Communications Regulations (PECR)
- Applicable Swiss data-protection and electronic-communications laws
Where legally required, TrueJa will seek appropriate consent before using cookies, local storage or similar technologies for purposes requiring consent.
Where applicable to Google’s advertising services, TrueJa may use a Google-approved consent management solution and/or the IAB Europe Transparency and Consent Framework to communicate user choices to participating advertising and technology partners.
Visitors may be presented with options to accept, reject or manage certain categories of cookies and data processing where required.
9. Legal Basis for Processing European Visitors
Where the GDPR or similar European privacy legislation applies, TrueJa may process personal information on one or more of the following legal bases:
- Consent: where you have provided consent for a particular processing activity.
- Legitimate interests: where processing is reasonably necessary for purposes such as website security, fraud prevention, analytics, website improvement or other legitimate business interests, provided those interests do not override your applicable rights.
- Legal obligation: where processing is necessary to comply with applicable law.
- Contract: where processing is necessary to provide a service you have requested.
- Other lawful bases: where permitted under applicable privacy legislation.
Where processing is based on consent, you may withdraw that consent where applicable.
10. Your GDPR and European Privacy Rights
If the GDPR or another applicable European privacy law applies to you, you may have rights including:
- The right to access personal information we hold about you
- The right to request correction of inaccurate information
- The right to request deletion of certain information
- The right to restrict certain processing
- The right to object to certain processing
- The right to data portability in applicable circumstances
- The right to withdraw consent where processing is based on consent
- The right to lodge a complaint with a relevant data-protection authority
These rights are subject to applicable legal limitations and exceptions.
To exercise an applicable privacy right, contact us at:
contact@trueja.com
We may need to verify your identity before responding to certain requests.
11. California Privacy Rights
TrueJa may receive visitors from California and seeks to provide appropriate transparency regarding California privacy rights.
Depending on whether and how applicable California privacy laws apply to TrueJa, California residents may have rights concerning their personal information, including rights to:
- Know what categories of personal information are collected and how they are used
- Request access to certain personal information
- Request deletion of certain personal information
- Request correction of inaccurate personal information
- Opt out of certain forms of sale or sharing of personal information where applicable
- Limit certain uses of sensitive personal information where applicable
- Receive information about the categories of third parties with whom information may be disclosed
California privacy protections may include requirements under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), where applicable.
TrueJa does not discriminate against individuals for exercising privacy rights available to them under applicable law.
California residents may submit privacy-related requests by contacting:
contact@trueja.com
We may need to verify your identity before completing a request.
12. Do Not Sell or Share My Personal Information
Certain California privacy laws define “sale” and “sharing” broadly, particularly in connection with advertising and online tracking.
Because TrueJa may use third-party advertising and analytics technologies, certain activities may fall within definitions of “sharing” or other regulated processing depending on the technology used and applicable law.
Where required, TrueJa will provide applicable opt-out mechanisms for California residents.
You may also contact us at contact@trueja.com regarding applicable California privacy choices.
13. Information You Voluntarily Provide
If you contact TrueJa by email or another communication method, we may collect the information you voluntarily provide.
This may include:
- Your name
- Email address
- Contact information
- The contents of your message
- Attachments or documents you voluntarily send
- Other information you choose to provide
We may use this information to respond to your inquiry, evaluate news tips, address corrections, communicate with you, investigate issues or conduct legitimate business and editorial activities.
Please do not send passwords, payment information, government identification numbers or other highly sensitive information unless specifically requested through an appropriate secure process.
14. News Tips and User Submissions
TrueJa may receive news tips, photographs, videos, documents or other information from members of the public.
Submitting information to TrueJa does not guarantee publication.
Information provided to us may be reviewed for editorial purposes, fact-checking, verification, investigation or other legitimate journalistic activities.
If you submit information, please avoid providing unnecessary sensitive personal information about yourself or another person.
15. How We Use Information
TrueJa may use information for purposes including:
- Operating and maintaining the website
- Publishing and improving content
- Responding to communications
- Processing news tips and correction requests
- Understanding audience behavior
- Improving website design and performance
- Measuring traffic and advertising performance
- Detecting and preventing fraud, abuse and security incidents
- Complying with legal obligations
- Protecting the rights and safety of TrueJa, our visitors and others
We do not use personal information for purposes materially different from those described in this Privacy Policy without appropriate notice or consent where required.
16. Information Sharing and Third Parties
TrueJa may use third-party service providers to operate, analyze, secure, advertise on or improve the website.
These providers may include:
- Microsoft
- Analytics providers
- Advertising partners
- Hosting and infrastructure providers
- Security and fraud-prevention providers
- Email and communication providers
- Other technology providers necessary to operate the website
Third parties may process information according to their own privacy policies and contractual obligations.
Where required by law, TrueJa will obtain appropriate consent before sharing or allowing access to information for certain purposes.
17. Advertising Technology Partners
When TrueJa participates in advertising programs, the list of advertising technology partners may change over time.
Google and other advertising platforms may use technology partners to deliver advertisements, measure advertising performance, prevent fraud and provide related services.
Where applicable, users will be provided with appropriate disclosures and consent choices through the advertising platform or consent-management system.
Because advertising partners can change, the applicable vendor or partner list may be presented through the relevant advertising platform’s consent-management interface rather than permanently reproduced in this Privacy Policy.
18. Links to Other Websites
TrueJa may contain links to third-party websites, social-media platforms, videos, services or other external resources.
TrueJa is not responsible for the privacy practices, security, content or policies of third-party websites.
We encourage visitors to review the privacy policies of external websites before providing them with personal information.
19. Data Security
TrueJa takes reasonable technical and organizational measures designed to protect information against unauthorized access, misuse, alteration, disclosure or destruction.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Accordingly, we cannot guarantee absolute security of information transmitted to or through the website.
20. Data Retention
TrueJa retains information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business and editorial records, resolve disputes, enforce agreements, comply with legal obligations and protect the website.
Retention periods may vary depending on the type of information and the reason it was collected.
Third-party services such as Google Analytics, Microsoft Clarity and advertising platforms may retain information according to their own policies and settings.
21. Children’s Privacy
TrueJa is a general-audience website and is not specifically directed toward children.
We do not knowingly request or intentionally collect personal information from children through ordinary website browsing.
If you believe that a child has provided personal information to TrueJa, please contact us at contact@trueja.com so that we can review the matter and take appropriate action where required.
22. International Data Transfers
TrueJa may use service providers located in countries outside Jamaica, including providers operating in the United States, Europe or other jurisdictions.
As a result, information may be processed or stored outside the country in which you live.
Where applicable, service providers may use contractual, technical or organizational safeguards intended to protect personal information in accordance with applicable law.
23. Your Cookie Choices
You may control cookies through your browser settings.
Depending on your location and the technologies used on TrueJa, you may also be presented with a consent-management interface allowing you to accept, reject or modify certain privacy and cookie choices.
Where applicable, you may change your preferences through the site’s privacy or consent controls.
Please note that certain essential technologies may be necessary for the website to function properly.
24. Third-Party Privacy Policies
The services used by TrueJa may have their own privacy policies governing their processing of information.
Visitors may review the privacy information provided by relevant providers, including Google and Microsoft, for additional details about their practices.
25. Changes to This Privacy Policy
TrueJa may update this Privacy Policy from time to time to reflect changes to the website, services, advertising technologies, analytics tools, legal requirements or privacy practices.
When we make changes, we will update the “Last Updated” date at the beginning of this policy.
Visitors are encouraged to review this page periodically.
26. Contact Us
If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or have a concern about how TrueJa handles personal information, please contact us:
TrueJa.com
Email: contact@trueja.com
We will review privacy-related inquiries and respond within the timeframe required by applicable law.
TrueJa.com
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